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custom cash Milner wants the prizes to encourage people to think more about the biggest questions in life. "If you take the largest scales possible, there are a number of scientists, individuals, who operate at that scale, they think about the whole universe. I think that we focus too much on small scales as human beings, and not enough at larger scales. That's really the problem we're trying to address here," he told the Guardian. "We have responsibilities beyond our own little problems. We have a much greater responsibility, to figure out how the world works, and pass this knowledge on to future generations."